Choosing SEO Skill Sets

What Are SEO Services And How To Choose A Good One?

If you have a website, you may have already heard about SEO as being one of the most important things you can do to build your visibility in search. SEO is the acronym for Search Engine Optimization and it does exactly what the name suggests: it helps web pages to rank higher in Google and in other major search engines.

SEO is an umbrella term that includes a range of services that work together to achieve the desired goals. This article takes a closer look at each of these services, in order for you to understand the main principles and mechanisms of action of SEO.

The first step is to develop an SEO strategy. To start with, the specialists will try to understand who are the people in your target market and what are their search habits. Based on this insight, they will proceed to keyword research. This means they scout huge databases of searches, seeking for the search terms that suit best your target audience, your offer, and your marketing objectives. This research is done with the help of specialized software tools which are quite pricey, hence not widely accessible to anyone who wants to replicate the work of an SEO agency. The main point is to find search terms that have enough monthly volumes to be worth pursuing, keywords that have a moderate or low level of competitiveness, and a high commercial potential. Let’s assume you find out that you may be able to rank for a broad, informative keyword. You’ll probably get a lot of traffic, but those people will be mainly looking for general information on that topic, so very few of them will actually make a purchase or contact you for a price quote. This makes your efforts to rank your website for this keyword pointless. If you can find a search term that suggests the user is in the final stage of the buying process, you should add it to your list of good keywords to target. This type of keyword offers a much better focus, and therefore it attracts mainly users who are ready to buy the product or service they need, should they find the right offer. If they find this offer on your website, you’ll get a new client.

Once the SEO services provider identifies your most lucrative keywords, they proceed to the next stage of the process, which is the optimization of your web pages. This process is known as on-page optimization and it refers to making the pages of a website relevant for their main keywords. This doesn’t mean you’ll have to publish texts that repeat your chosen keyword over and over again, but rather to develop compelling copy that offers useful information to human readers. On-page optimization also implies the tweaking of the code to make it more search engine-friendly and faster to load. As the page loading speed is one of the main criteria used by Google’s algorithm to rank websites, you should make sure yours is as fast as can be. The optimization of the code is one of the services provided by an SEO company.